Bryce Parsons Designer
Bryce Parsons Bryce Parsons
currently
studying emerging technology design at UC Berkeley MDes — focusing on the application of artificial intelligence and the future of human computer interaction.
previously

worked five years in Product Design and Strategy consulting for clients including Microsoft, the Gates Foundation, Nintendo, and Gap Inc.

Angel investor and part-time work at Onlook (YC W25).

Synthetic Archetype

Building a tool for product teams to test software with their target customers using generative agents

Company Synthetic Archetype
Role CEO, Product Lead
Skills Product Design, Prototyping, Front-end Development, Product Strategy, GTM Strategy, User Research.
Tools Cursor, Figma, Perplexity
Date Ongoing
professional product design
September 2025 - Present

01 Synthetic Archetype

Building a tool for product teams to test software with their target customers using generative agents

July - August 2025

02 AI Agent Context Feature

Onlook (YC W25) Designed and shipped a context-adding feature enabling users to inject contextual information into AI prompts using an intuitive @-mention interface.

July - August 2025

03 Growth Design

Onlook (YC W25) Led end-to-end research, design, and prototyping to increase new-user retention through a revamped onboarding flow, streamlined publishing, and collaborative sharing features.

MDes (Design School) Projects
December 2025

04 _filterhaus

UC Berkeley MDes — A new era of music mixing: accessible, mobile, and gestural using computer vision and a custom USB-C controller.

professional product design
September 2025 - Present

01 Synthetic Archetype

Building a tool for product teams to test software with their target customers using generative agents

July - August 2025

02 AI Agent Context Feature

Onlook (YC W25) Designed and shipped a context-adding feature enabling users to inject contextual information into AI prompts using an intuitive @-mention interface.

July - August 2025

03 Growth Design

Onlook (YC W25) Led end-to-end research, design, and prototyping to increase new-user retention through a revamped onboarding flow, streamlined publishing, and collaborative sharing features.

MDes (Design School) Projects
December 2025

04 _filterhaus

UC Berkeley MDes — A new era of music mixing: accessible, mobile, and gestural using computer vision and a custom USB-C controller.

Experience

Onlook (YC W25)

Product Designer
San Francisco, CA
  • Led comprehensive growth design effort for an AI design tool startup. Researched, prototyped, and developed a new user onboarding flow and streamlined domain-hosting and project sharing experience, targeting key conversion barriers identified through session analytics – expected to drive improvements in user retention and paid conversion.
  • Spearheaded the end-to-end research, design, and prototyping of an AI Chat feature, enabling users to seamlessly integrate project context into prompts via a context menu – maintaining the designers flow and increasing the efficacy of AI agent responses.

Slalom

Management Consultant, Products & Innovation
San Francisco, CA
  • Redesigned the user experience of core product features and implemented a new brand design system for the leading brand of a Fortune 500 retailer's content management system (CMS)—optimizing customer experience and accelerating business results, reducing front-end UI time-to-production by 300% and front-end development headcount by 30%
  • Drove product design and strategy-planning efforts for The Gates Foundation's grant and contract management and agreement processing product handling $9B in transactions annually.
  • Designed and developed product performance data visualization dashboards in Tableau for the C-suite of a $100B+ multinational video game company reducing time to insights by 50% and increasing data accuracy used for decision making.
  • Created a service design blueprint for a $60B cloud business. Documented current state sales and renewal processes, identified areas for improvements in efficiency between sales, product, and customer teams, and delivered recommendations for revenue-driving process improvements.

Tableau Software (Acquired by Salesforce Inc. in 2019)

Data Visualization Intern, Customer Success
Seattle, WA
  • Developed a scalable business intelligence dashboard that proactively flagged high-risk accounts, enabling Customer Success Managers and Product leaders to reduce churn through targeted interventions and data-driven renewal strategies.
  • Designed and launched a customer health dashboard to monitor key account metrics—product usage, renewal rates, support ticket volume, and churn—empowering cross-functional teams to identify risk factors and optimize client engagement.
Education

University of California, Berkeley

MS Design (MDes) Candidate
Berkeley, CA
  • MDes Distinguished Scholar Award

Gonzaga University

Bachelor of Business Administration, Applied Analytics & Marketing (Cum Laude)
Spokane, WA
  • Men's Club Soccer, New Venture Lab Consulting Club, Alpha Kappa Psi, semester abroad in Chile